Daniela Soto Espinoza

The V&A Museum of Childhood, situated in Tower Hamlets, east London, is surrounded by culturally and economically diverse residents. However, last year 80 per cent of its visitors were from a white background and of a higher socio-economic status.

Our challenge was to build a relationship between the local families and the 'Early Years Programme'.

Tinies is a creative skills programme, delivered in partnership with trusted local children's centres, to ensure cultural education is accessible to all families of young children, regardless of background.

Using a playful shared narrative based around the adventures of 'Winston and Friends', Tinies takes families through a series of artist designed activities, to encourage them to become more comfortable with creative practices and principles.

Through a cyclical delivery over two academic years, the aim is for the museum staff to develop sustained relationships with families and 'Early Years' providers, with the potential to scale the model to other locations after the initial pilot phase.