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Daniela Soto Espinoza

MA work

V&A Tinies: Big adventures for tiny tots

The V&A Museum of Childhood, situated in Tower Hamlets, east London, is surrounded by culturally and economically diverse residents. However, last year 80 per cent of its visitors were from a white background and of a higher socio-economic status.

Our challenge was to build a relationship between the local families and the 'Early Years Programme'.

Tinies is a creative skills programme, delivered in partnership with trusted local children's centres, to ensure cultural education is accessible to all families of young children, regardless of background.

Using a playful shared narrative based around the adventures of 'Winston and Friends', Tinies takes families through a series of artist designed activities, to encourage them to become more comfortable with creative practices and principles.

Through a cyclical delivery over two academic years, the aim is for the museum staff to develop sustained relationships with families and 'Early Years' providers, with the potential to scale the model to other locations after the initial pilot phase.


  • MA Degree


    School of Design


    MA Service Design, 2019

  • I believe in human-centred design and design research as processes to create positive social impact. Using design and innovation to tackle the 'wicked problems’ present in society today. I am especially interested in learning experiences and how creativity, relationships, emotional development, education, and systems can contribute to bridging the gap of inequality in developing countries, like my beautiful Chile.

    I took my time at the Royal College of Art as an opportunity to go deeper in my understanding of services and human experiences; to learn methods and tools to bring cohesive projects to life. As well as a time to reflect and reconnect with my practice as a designer, and understand the value of narratives and visual communication to tell a powerful project story.

  • Degrees

  • Designer, Universidad Católica de Chile, Santiago, Chile, 2012
  • Experience

  • BA Design, Centre of Innovation UC, Santiago, 2013–2014; Strategic designer/innovation consultant, MMC Consultancy (Brinca Global), Santiago, 2014–2016; Freelance integrated designer, Santiago, 2013–2017