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Daniela Sherer

MA work

  • He Was a Sweet Man

    He Was a Sweet Man
    Film still, digital

    He Was a Sweet Man
    Film still, digital

  • The Shirley Temple (film still 1)

    The Shirley Temple (film still 1)
    Digital

    The Shirley Temple (film still 1)
    Digital

  • The Shirley Temple (film still 2)

    The Shirley Temple (film still 2)
    Digital

    The Shirley Temple (film still 2)
    Digital

  • The Shirley Temple (film still 3)

    The Shirley Temple (film still 3)
    Digital

    The Shirley Temple (film still 3)
    Digital

I think animation is all about movement and timing. Working in 2D, there are certain visual ‘rules’ that I find myself working with and against while animating. I shift between flat aesthetics and some illusion of perspective, and try to find potential in the negative spaces of images. I like to manipulate the drawings in my films to such a degree that they become completely abstract moving shapes. I use those abstract elements, characters and the energy of the overall animated movement to tell stories.

But ‘storytelling’, to me, has become a very flexible term. Even with the clearest intention in mind, I find it important to allow for some ambiguity in a film. This helps a piece become more engaging. So, less spoon feeding, more playfulness. When I start working on a new idea, it’s always an act of balancing out eclectic inspirations and processing them afresh.

Programme
Animation

Info

  • Daniela Sherer profile image

  • MA Degree

    School

    School of Communication

    Programme

    MA Animation, 2013

  • I think animation is all about movement and timing. Working in 2D, there are certain visual ‘rules’ that I find myself working with and against while animating. I shift between flat aesthetics and some illusion of perspective, and try to find potential in the negative spaces of images. I like to manipulate the drawings in my films to such a degree that they become completely abstract moving shapes. I use those abstract elements, characters and the energy of the overall animated movement to tell stories.

    But ‘storytelling’, to me, has become a very flexible term. Even with the clearest intention in mind, I find it important to allow for some ambiguity in a film. This helps a piece become more engaging. So, less spoon feeding, more playfulness. When I start working on a new idea, it’s always an act of balancing out eclectic inspirations and processing them afresh.

  • Degrees

  • BA, Animation & Digital Arts, University of Southern California, 2009

  • Experience

  • Animator, Harvard edX, Boston, 2013; Animator, Anna Wexler Productions, Tel Aviv, Israel, 2012–3; Freelance writer, Midnight East, Tel Aviv, Israel, 2011; Illustrator, Kinneret Zmora-Bitan Dvir publishing house, Tel Aviv, Israel, 2013

  • Exhibitions

  • Fest Anca International Animation Festival, Slovakia, 2013; Festival of Animated Film, Stuttgart, Germany, 2011; Annecy, France, 2010; International Animation Festival Hiroshima, Japan, 2010

  • Awards

  • Third prize, BAFTA Los Angeles Student Short Films Festival, 2010; Third prize, Illustrations, Hapinkas Magazine, 2011; Fotokem Bronze Award, USC First Look, 2010

  • Publications

  • "Lotov Heyot", Yair Agmon, house (Israel) Kinneret Zmora-Bitan Dvir publishing, 2014; "He Was a Sweet Man", Daniela Sherer, Creative Review iPad edition (curated short films), 2013

Registered Office: Royal College of Art, Kensington Gore, London SW7 2EU