Daniela Sherer
MA work
MA work
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He Was a Sweet Man
Film still, digital -
The Shirley Temple (film still 1)
Digital -
The Shirley Temple (film still 2)
Digital -
The Shirley Temple (film still 3)
Digital
I think animation is all about movement and timing. Working in 2D, there are certain visual ‘rules’ that I find myself working with and against while animating. I shift between flat aesthetics and some illusion of perspective, and try to find potential in the negative spaces of images. I like to manipulate the drawings in my films to such a degree that they become completely abstract moving shapes. I use those abstract elements, characters and the energy of the overall animated movement to tell stories.
But ‘storytelling’, to me, has become a very flexible term. Even with the clearest intention in mind, I find it important to allow for some ambiguity in a film. This helps a piece become more engaging. So, less spoon feeding, more playfulness. When I start working on a new idea, it’s always an act of balancing out eclectic inspirations and processing them afresh.
Info
Info
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MA Degree
School
School of Communication
Programme
MA Animation, 2013
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Contact
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+44 (0)7513 662982
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I think animation is all about movement and timing. Working in 2D, there are certain visual ‘rules’ that I find myself working with and against while animating. I shift between flat aesthetics and some illusion of perspective, and try to find potential in the negative spaces of images. I like to manipulate the drawings in my films to such a degree that they become completely abstract moving shapes. I use those abstract elements, characters and the energy of the overall animated movement to tell stories.
But ‘storytelling’, to me, has become a very flexible term. Even with the clearest intention in mind, I find it important to allow for some ambiguity in a film. This helps a piece become more engaging. So, less spoon feeding, more playfulness. When I start working on a new idea, it’s always an act of balancing out eclectic inspirations and processing them afresh.
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Degrees
- BA, Animation & Digital Arts, University of Southern California, 2009
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Experience
- Animator, Harvard edX, Boston, 2013; Animator, Anna Wexler Productions, Tel Aviv, Israel, 2012–3; Freelance writer, Midnight East, Tel Aviv, Israel, 2011; Illustrator, Kinneret Zmora-Bitan Dvir publishing house, Tel Aviv, Israel, 2013
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Exhibitions
- Fest Anca International Animation Festival, Slovakia, 2013; Festival of Animated Film, Stuttgart, Germany, 2011; Annecy, France, 2010; International Animation Festival Hiroshima, Japan, 2010
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Awards
- Third prize, BAFTA Los Angeles Student Short Films Festival, 2010; Third prize, Illustrations, Hapinkas Magazine, 2011; Fotokem Bronze Award, USC First Look, 2010
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Publications
- "Lotov Heyot", Yair Agmon, house (Israel) Kinneret Zmora-Bitan Dvir publishing, 2014; "He Was a Sweet Man", Daniela Sherer, Creative Review iPad edition (curated short films), 2013