Clara Dalbera

My project was born from the will to utilise product design as a tool for social change in the Calais refugee camp. The aim of this work is to create a flag to represent the camp, and this goal was realised after an intense and immersive phase of research.

By creating the flag of the camp, I aim to generate new channels of communication, emancipated from the mass media and free of prejudice. My main goal is to use this project as a medium for discussion, inside and outside of the camp, and to provoke a healthier debate about this major crisis – where thousands of human lives are currently in danger. 

Also, by branding the camp community, I aim to use product design as a catalyst for social and political change. I am convinced that designers should never be substitutes for the European governments’ humanitarian policies, but I believe we can have a great impact by reframing this situation and advocates the refugee's rights.