Christian Perstl

In a world full of superfoods and wellbeing trends, people find themselves pressured to live healthily but are overwhelmed by determining what is actually good for them. GOALBOWL helps to understand one's personal goals, gives guidance on choosing matching ingredients supporting those goals and makes it easy to feel better more often by always having a good breakfast at home.

Originally developed as a concept answering a brief by PepsiCo, the idea became the material for a rapid innovation approach resulting in a real world service pilot. Combining strategic experimentation, lean entrepreneurship and design thinking with agile design sprints allowed for ongoing validation and development of the service. GOALBOWL was operated as a commercial pilot with paying customers.