Charles Keusters

Over the next 20 years the automotive scene will shift from owned to shared and from driven to driverless. Project Mémoire aspires to challenge future mobility with a fleet of shared driverless vehicles for up to 6 passengers. Introducing, first, a business model adapted for future shared mobility: free rides! Secondly, the idea that the passengers curate their own experience through the like of one passenger taking up the role of the master of ceremonies. Similar to the times of driven vehicles the passengers curate the experience playing with light, color, sound, odour and virtual reality. Every interaction, journey, leaves a mark, a mémoire, making every vehicle in the fleet unique.