Ceri Yorath
MA work
MA work
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Movement and Speed, Ceri Yorath
Marker, digital media
The practical design and quality of even the most affordable cars is so good today that we need another way to differentiate between products. I believe that the intangible areas of design - human, emotional and irrational - must now be expanded upon. My time at the Royal College of Art has been an opportunity to explore this.
I feel that emotion and romance in design is of extreme importance, and I approach every project with this in mind. In my view, an emotional attachment between user and product is as important as a good sense of practical design (which, of course, is also essential).
Info
Info
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MA Degree
School
School of Design
Programme
MA Vehicle Design, 2008
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Contact
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07719 434109
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The practical design and quality of even the most affordable cars is so good today that we need another way to differentiate between products. I believe that the intangible areas of design - human, emotional and irrational - must now be expanded upon. My time at the Royal College of Art has been an opportunity to explore this.
I feel that emotion and romance in design is of extreme importance, and I approach every project with this in mind. In my view, an emotional attachment between user and product is as important as a good sense of practical design (which, of course, is also essential).
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Experience
- Design Internship, MINI Design, Munich, Germany, 2007; Design work, Concept Group International (for GM Design), Coventry, 2006; Design work, Jones & Bowen Ltd, Coventry, 2006; Design Internship, Jaguar Advanced Design, Coventry, 2005 \n \n
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Awards
- First Prize, The Coachmakers' Bursary Award, 2007-8; First Prize, RCA Gasrec/Lotus Design Competition, 2007 \n \n