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Ceri Yorath

MA work

The practical design and quality of even the most affordable cars is so good today that we need another way to differentiate between products. I believe that the intangible areas of design - human, emotional and irrational - must now be expanded upon. My time at the Royal College of Art has been an opportunity to explore this.

I feel that emotion and romance in design is of extreme importance, and I approach every project with this in mind. In my view, an emotional attachment between user and product is as important as a good sense of practical design (which, of course, is also essential).

Info

  • MA Degree

    School

    School of Design

    Programme

    MA Vehicle Design, 2008

  • The practical design and quality of even the most affordable cars is so good today that we need another way to differentiate between products. I believe that the intangible areas of design - human, emotional and irrational - must now be expanded upon. My time at the Royal College of Art has been an opportunity to explore this.

    I feel that emotion and romance in design is of extreme importance, and I approach every project with this in mind. In my view, an emotional attachment between user and product is as important as a good sense of practical design (which, of course, is also essential).

  • Experience

  • Design Internship, MINI Design, Munich, Germany, 2007; Design work, Concept Group International (for GM Design), Coventry, 2006; Design work, Jones & Bowen Ltd, Coventry, 2006; Design Internship, Jaguar Advanced Design, Coventry, 2005 \n \n
  • Awards

  • First Prize, The Coachmakers' Bursary Award, 2007-8; First Prize, RCA Gasrec/Lotus Design Competition, 2007 \n \n