Benjamin Parton
MA work
MA work
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Masterpiece Pad, Benjamin Parton
Platform 15

Problem solving is what gives me a buzz; a simple answer to a complex brief. There’s no right or wrong way to go about it. You can arrive at a solution in five minutes or five days. The creative process is never formulaic. My approach is functional simplicity with a dash of wit. I like design that surprises and raises expectations rather than pandering to the average. I aim for a ‘Wish I’d thought of that’ response because, when I have that reaction to another person’s work, the hair stands up on the back of my neck.

Info
Info
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MA Degree
School
School of Design
Programme
MA Design Products, 2011
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Contact
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Platform 15

Problem solving is what gives me a buzz; a simple answer to a complex brief. There’s no right or wrong way to go about it. You can arrive at a solution in five minutes or five days. The creative process is never formulaic. My approach is functional simplicity with a dash of wit. I like design that surprises and raises expectations rather than pandering to the average. I aim for a ‘Wish I’d thought of that’ response because, when I have that reaction to another person’s work, the hair stands up on the back of my neck.

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Degrees
- BA (Hons), Graphic Design, Kingston University, 1999; Foundation Art and Design, Kingston University, 1996
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Experience
- Advertising art director/copywriter, Euro RSCG, London, 2003-6; Freelance art director/designer, 2001-3; Designer, Lambie-Nairn, London, 1999-2001
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Awards
- Commendation, BP Portrait Award, 2008; Second prize, Cannes Young Creative Competition, 2003; Second prize, Poster Design, D&AD Awards, 1999