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Beibei Sun

MA work


An 80 year Harvard study on health and happiness found that quality of relationships is more predictive of long, happy lives than social class, IQ, or even genes; perhaps no relationship is more central to how most of us organise our adult lives than a romantic partner. While there are plenty of services to help us find a partner – the dating app industry is worth an estimated $2.5 Billion in the US alone – little exists beyond traditional therapy and self-help books to help us define and build meaningful romantic relationships. In fact, many people consider technology to be a threat to committed relationships – alternative partners are a swipe away; it’s often easier to text about feelings rather than talk in person, and our phones have the tendency to command our attention, even in the presence of loved ones.

As designers, we thought, 'How might we use technology to enable more meaningful offline interactions for people in romantic relationships, so they can build more satisfying partnerships?'

Eros is a digital service that helps users in relationships enable better communication, foster feelings of closeness, trust, and excitement, and unearth how to better respond to each other’s needs in the real world. The three fundamental and interconnected features use artificial intelligence to stimulate reflection (perspective tracker), conversation (discovery questions), and new experiences with your partner (goal setting), so you can grow in love. It’s playful, inclusive, personalised, trustworthy, and user-led, not prescriptive.


  • MA Degree


    School of Design


    MA Service Design, 2019

  • After engaging in several different design areas, like architecture, interaction and graphic design, I see myself as a multidisciplinary designer who focuses on individual needs in diverse sociocultural contexts. As a service designer, I am concerned with how to deliver the value of design to the community or system involving those individuals. Past experiences have given me the strength to intervene in lots of points in service design, such as the product, space, human-machine interaction, and visual communication. 

    I really appreciate that I was engaged in several projects with real stakeholders (Bestival, Belmond, Telefonica) during my time at the Royal College of Art, which supports me to become a practitioner in my future work.

  • Degrees

  • BA Architecture Design, Zhejiang University, Hangzhou, China, 2017
  • Experience

  • Interaction designer internship, Tencent, 2018; Service designer in residence, AlphaRCA Studio, 2019