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Ayako Fujiwara

MA work


GOJO means 'mutual aid' or 'the spirit of cooperation' in Japanese. It is a platform connecting retirees who are keen to contribute and share their experience, with startup businesses looking for consumer insights.

It brings them together through co-creation workshops and activities that can enable better solutions as well as involve people.


  • MA Degree


    School of Design


    MA Service Design, 2016

  • I am keen to unearth overlooked social issues, focusing on design research and thorough design that can shape valuable and efficient experience of services.

  • Degrees

  • BA Design Informatics, Musashino Art University, 2014
  • Awards

  • IBM Innovation Entrepreneurship and Design Project Prize, Imperial College Business School, 2016; Department of Design Informatics Award, Musashino Art University, 2014