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Axel Bluhme

MA work

XOXX Composer - A Music Box For The Digital Era

XOXX Composer is a sound sample instrument using magnets to create digital music in a playful and visual way. 

XOXX wants to simplify the language of rhythm by exposing how hidden digital functions like; sampling, looping and sequencing relate to mechanical functions and physical interaction. 

It is a plug and play hardware and desktop app that have been designed to let anyone create music from all kinds of genres, from raw industrial techno to groovy 80’s disco to dusty hip hop beats, by simply snapping magnets in place.

There are eight rotating discs meaning eight sound samples can be played dynamically with one another at the same time. Each disc is quantised into 16 steps for the possibility to create complex rhythmical patterns. Below each disc there is a physical interface for pitch tuning and volume output.

XOXX is MIDI compatible and allows a wide variety of electronic musical instruments, computers and related devices to connect and communicate with it. Use XOXX with your favourite DAW or connect it to the dedicated XOXX desktop app. The app comes with an extensive sample library and it is easy to assign sounds to the discs. Here you can also monitor pitch tuning and volume output form your XOXX hardware.

In the XOXX booklet there are 30 templates with suggested sound samples to create all kinds of different kinds of rhythms and grooves, from raw industrial techno to groovy 80’s disco and dusty hip hop beats. There are also empty slot templates to fill in with your own creations.


  • MA Degree


    School of Design


    MA Design Products, 2016



  • The keyword that sums up my territory as a designer is live authoring.

    During my time at RCA I have been very interested in the difference between authoring something and playing something. 

    I have been especially interested In how these states are represented in digital tools and how space and time multiplexing is used to create new forms of interaction and product potential.

    In my work I like to play with the boundary of authoring and playing. When qualities from both are combined and designed to work together,   interesting new forms of interaction and mental models emerge that results in products with new potential — that will be used in new ways, for different means and in different contexts.

  • Degrees

  • Industrial Design BFA , School of Industrial Design, Lund, 2014; Exchange Semester, Kunsthochschule Weissensee, Berlin, 2013; Visual Communication, Beckmans School of Design, Stockholm, 2010
  • Experience

  • Internship, Helix Centre, London, 2015; Junior Industrial Designer, Zenit Design, Malmö, Sweden, 2014; Young Entrepreneurship Summer School, Riga, 2014; Internsip, Zenit Design, Malmö, Sweden, 2013; Axel Bluhme Design, 2012–Present
  • Exhibitions

  • Work-in-Progress Show, Royal College of Art, London, 2015; Zealous X, London, 2015; Sonar, 2015, Barcelona; Sound Objects, London, 2015; V&A, London, 2015; Salone Satellite, Milan, 2014; DMY, Berlin, 2014