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Avra Alevropoulou

MA work


One of the greatest challenges of the 21st century is filling the gap between energy supply and demand with clean, reliable and inexpensive energy. While new solutions and sources of energy are being developed, products made from fossil fuels continue to heat our homes, fuel our cars and power our computers. Our home consumption is responsible for 40% of the total energy demand, tackling this consumption would significantly reduce our climate emissions. 

For clean energy to become a reality, we need society to be more engaged and take action, scaling the impact of existing solutions. This means breaking the barriers that currently exist due to the lack of knowledge, relevance, complexity of the system and cost of green home improvements. 

Enerfy is a smart energy assistant service that helps users understand and manage their consumption and make informed decisions for bite-sized home improvements, easily. By creating partnerships with existing solution providers and collecting energy pattern data, Enerfy provides an integrated transformational experience to achieve energy engagement while managing supply and demand to optimise local sustainable systems.


  • MA Degree


    School of Design


    MA Service Design, 2018

  • I am a Service and Experience Designer and the focus of my work is humanity-centred design aiming to design experiences, touch points and strategies for long-term impact, building technological advancements without disrupting the foundations of our society. 

    In the beginning of my design journey, I was designing immersive experiences for theatre, opera and exhibitions developing my storytelling, information synthesis and social research skills. Then I had the urge to start designing and implementing solutions to solve everyday problems and improve lives. Service Design is for me the key for driving positive social change. 

    During my studies at the Royal College of Art, I have worked on a variety of projects with partners such as Cern, Telefonica, CNH Industrial, creating digital services and consulting strategies merging Design and Science.

  • Degrees

  • BA Performance Design, Central Saint Martins, 2016; Foundation Diploma in Art and Design, University of the Creative Arts, 2013
  • Experience

  • Service and Product Design Intern, Telefonica Alpha, Barcelona; Design consultant, Imperial College London, 2016–17; Art Director, Savills/ Artmoorhouse, London, 2015-; Freelance Designer and Art Director, London, 2014-