Antonio Bertossi
MA work
MA work
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Compromise Everything, Group ∀Ǝ, Typographic Composition, 1971
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Tweaking Truthness, Group ∀Ǝ, Typographic Composition, 1971
The Groupe ∀Ǝ – a research project
These statements we have used in our books, such as 'compromising everything' or 'tweaking truthness', are essentially reflections on what we see as major distortions of communication processes. Mass-communication has introduced ambiguity in people's lives, people who struggle to get through their own daily chores. Today's communication is best described as an environment where anything is and remains possible, but at the same time also the exact opposite is de facto. After all, communication is always a translation process, and this is never a simple 1:1 condition. Furthermore, we have seen visual communication as a particularly troublesome subject, not least because of the influence aesthetic values have over our mind. As a group we strive for the democratisation of information, but have started to ask if any pure form of communication can come into being in the first place?Â
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Info
Info
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MA Degree
School
School of Communication
Programme
MA Visual Communication, 2014
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Contact
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I joined the RCA as a graphic designer in a ‘naive search for new meanings’. Form, content, aesthetic, and all those classic design-words already meant a lot to me, but somehow it felt necessary to explore the subject further... as if studying communication wasn’t enough – even obsolete – for a graphic designer. But the frenetic experience of the RCA forced me to abandon this search and engage in an eye-opening learning experience in the subject of semiotics – which has become the lens through which I now approach the complexity of present-day communication realities.
As a graphic designer, I can now openly say that a possible, specific role of this professional 'identity' might be the ability to unravel the complexity of contexts by considering them the result of communication processes. It is a state of mind that goes beyond the media one operates in – a different way of ‘reading’ or looking at what surrounds us. Practicing graphic design today can be one of those relevant activities that might help to curtail the frenzy of contemporary societies and encourage more meaningful experiences. A hell of an adventurous job.
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Degrees
- BA Visual Communication, University of Applied Sciences and Arts of Southern Switzerland, SUPSI, 2010
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Experience
- Full CV available on request