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Anirudha Surabhi Venkata

MA work

Expanded polystyrene has been used in creating bike helmets for the past few decades and no one has ever questioned their integrity. Helmets protect your head only 16 per cent of the time during a crash. Why is this unsustainable, non-recyclable material, largely focused on aesthetics, being pushed into our lives to promote safety?

By combining my product design and industrial design backgrounds, I propose to make a helmet that will revolutionise the cycling industry, through improved safety, comfort and customisation. I wish to create a perfect amalgamation of form and function, using cheap and easily available eco-friendly materials.

Info

  • MA Degree

    School

    School of Design

    Programme

    MA Innovation Design Engineering, 2010

  • Expanded polystyrene has been used in creating bike helmets for the past few decades and no one has ever questioned their integrity. Helmets protect your head only 16 per cent of the time during a crash. Why is this unsustainable, non-recyclable material, largely focused on aesthetics, being pushed into our lives to promote safety?

    By combining my product design and industrial design backgrounds, I propose to make a helmet that will revolutionise the cycling industry, through improved safety, comfort and customisation. I wish to create a perfect amalgamation of form and function, using cheap and easily available eco-friendly materials.

  • Degrees

  • BDes, Accessory and Product Design, National Institute Of Fashion Technology, Delhi, 2008; Diploma (Exchange Programme), Design, Nuova Accademia di Belle Arti Milano, Italy, 2007
  • Experience

  • Vehicle designer, Imperial Racing Green, London, 2010; Design internship, Ford Strategic Concepts division, Ford Advanced Products Group, London, 2009; Model maker/prototyping, Michael Korn, London, 2009; Product design internship, Titan Industries Ltd, Bangalore, India, 2007-2008
  • Exhibitions

  • Design Diversity, Royal College Of Art, London, 2010; Showcase '08, NIFT, New Delhi, India, 2008
  • Awards

  • Winner, Ford Urban Design Award, 2010; Winner, Product Design, James Dyson Bursary, 2010; Finalist (special mention), Product Design, World Tupperware Design Challenge, 2007