Please upgrade your browser

For the best experience, you should upgrade your browser. Visit our accessibility page to view a list of supported browsers along with links to download the latest version.

André Ford

MA work

Internet Love

Cultivation theory states that the more we view an action or event on television, the more we believe that it is so. Our lives start to march in step with that of the televised.

Television has taught us how to love through the medium of romantic film, which celebrates pair bonding and the notion of ‘the one’.

Running contrary to this notion is an evolutionary trait called the Coolidge Effect. This is our in-built desire for genetic diversity and is characterised by a growing disinterest in familiar sexual partners and a desire for new ones.

The internet is fueling the Coolidge Effect. Pornography, social media networks and online dating are all expediting our desire to spread our genes far and wide. With access to these technologies, the grass has never been greener.

This project postulates the future of online dating as a spatial entity. London Bridge becomes The Singles Market, an area of London which facilitates the meeting of individuals in the search for love.

The Singles Market boasts the greatest concentration of clubs, restaurants and bars in London. Online dating companies hold events in these venues, creating the largest concentration of single people in London - a geo-dating hotspot.

The architecture of The Singles Market is derived from extracting digital information from romantic moments in film. This information is processed to form spatial representations of these moments. It is hoped that the essence of the cinematic moment is retained in its specialised form.

Info

  • André Ford profile image
  • MA Degree

    School

    School of Architecture

    Programme

    MA Architecture, 2013

  • Internet Love

    Cultivation theory states that the more we view an action or event on television, the more we believe that it is so. Our lives start to march in step with that of the televised.

    Television has taught us how to love through the medium of romantic film, which celebrates pair bonding and the notion of ‘the one’.

    Running contrary to this notion is an evolutionary trait called the Coolidge Effect. This is our in-built desire for genetic diversity and is characterised by a growing disinterest in familiar sexual partners and a desire for new ones.

    The internet is fueling the Coolidge Effect. Pornography, social media networks and online dating are all expediting our desire to spread our genes far and wide. With access to these technologies, the grass has never been greener.

    This project postulates the future of online dating as a spatial entity. London Bridge becomes The Singles Market, an area of London which facilitates the meeting of individuals in the search for love.

    The Singles Market boasts the greatest concentration of clubs, restaurants and bars in London. Online dating companies hold events in these venues, creating the largest concentration of single people in London - a geo-dating hotspot.

    The architecture of The Singles Market is derived from extracting digital information from romantic moments in film. This information is processed to form spatial representations of these moments. It is hoped that the essence of the cinematic moment is retained in its specialised form.

  • Degrees

  • BA (Hons), Architecture, University of Brighton, 2009
  • Experience

  • Assistant architect, Peter Hulbert Architect, Tunbridge Wells, 2010; Assistant architect, BBM Sustainable Design, Lewes, 2007–9; Assistant architect, Matthew Lloyd Architects, London, 2010–12
  • Exhibitions

  • Grist, RCA, London, 2012; Premature Exhibitionism, The Gopher Hole, London, 2012; Cite Design Biennale St Etienne, Cite Du Design, St Etienne, 2013
  • Awards

  • Scholarship, University of Brighton, 2009
  • Publications

  • L'Empathie Ou l'Experience de l'Autre, Design Biennale St Etienne, Design Biennale St Etienne, 2013; L'Empathie Ou l'Experience de l'Autre, Design Biennale St Etienne, Design Biennale St Etienne, 2013