Ana Beatriz Ferreira da Rocha e Silva

MPhil work

Dissertation: …And the TATE Became Modern: Discourses of Urban Regeneration and Cultural Tourism as Agents in Shaping a New Identity

When in the early 1990s the Tate Gallery announced its plans to open a new unit devoted to modern art, there was much speculation about what this new gallery would be. At that time, the Tate had already physically expanded its domain with two satellite galleries in St Ives and Liverpool.

However, the creation of the new Tate Gallery of Modern Art in the capital would resolve a series of problems - essentially the lack of space to exhibit properly the modern art collection at the Millbank site and the provision of London's first museum of modern art.

From the earliest ideas until its definitive name - TATE Modern - and its opening in 2000, much was done in an attempt to modernise its profile. Some of the strategies developed included the division of the collection, the selection of the new site, the launch of an international architectural competition and the promotion of the idea of TATE Modern in the media. All culminated in the construction of a modern identity for the institution.

But these strategies could not be sufficient to fulfil the great expectations regarding these ambitious plans. Two other discourses were intentionally developed in order to achieve great success: urban regeneration and mass cultural tourism.

Based on archival evidence, this study explores how TATE Modern was promoted to wider audiences as a crucial element for revitalising the site, as a potential tourist destination, as well as how these discourses acted as agents in shaping the new museum's identity.

Info

  • MPhil

    School

    School of Fine Art

    Programme

    History of Design–2008

  • Dissertation: …And the TATE Became Modern: Discourses of Urban Regeneration and Cultural Tourism as Agents in Shaping a New Identity

    When in the early 1990s the Tate Gallery announced its plans to open a new unit devoted to modern art, there was much speculation about what this new gallery would be. At that time, the Tate had already physically expanded its domain with two satellite galleries in St Ives and Liverpool.

    However, the creation of the new Tate Gallery of Modern Art in the capital would resolve a series of problems - essentially the lack of space to exhibit properly the modern art collection at the Millbank site and the provision of London's first museum of modern art.

    From the earliest ideas until its definitive name - TATE Modern - and its opening in 2000, much was done in an attempt to modernise its profile. Some of the strategies developed included the division of the collection, the selection of the new site, the launch of an international architectural competition and the promotion of the idea of TATE Modern in the media. All culminated in the construction of a modern identity for the institution.

    But these strategies could not be sufficient to fulfil the great expectations regarding these ambitious plans. Two other discourses were intentionally developed in order to achieve great success: urban regeneration and mass cultural tourism.

    Based on archival evidence, this study explores how TATE Modern was promoted to wider audiences as a crucial element for revitalising the site, as a potential tourist destination, as well as how these discourses acted as agents in shaping the new museum's identity.

  • Degrees

  • MSc Theory & Design in Architecture, Universidade Federal do Rio de Janeiro (UFRJ), 2001; Architecture and Urbanism, Universidade Federal do Rio de Janeiro (UFRJ), 1997
  • Experience

  • Tutor/Supervisor, Faculdade de Arquitetura e Urbanismo, Universidade Federal do Rio de Janeiro (FAU/UFRJ), Rio de Janeiro, 2002-4; Freelance Architect/Interior Designer, Rio de Janeiro, 1997 to present; Researcher, Programa de Pós-graduação em Arquitetura, Faculdade de Arquitetura e Urbanismo, Universidade Federal do Rio de Janeiro (PROARQ/FAU/UFRJ), Rio de Janeiro, 2001 to present
  • Conferences

  • Efervescência Cultural e Expansão Urbana: Os treatros e as praças no centro da cidade do Rio de Janeiro na Belle Époque, ISOCARP (International Society of City and Regional Planners), FAU/UFRJ, ISOCARP e Procuradoria da Cidade do Rio de Janeiro, 2004; A influência das artes cênicas na idealização do Theatro Municipal do Rio de Janeiro: Uma nova identidade cultural nos anos republicanos, A República no Brasil - Ideários e Realizações, PROARQ/FAU/UFRJ, 2003; A forma urbana em questão - rupturas e permanências do espaço nas áreas centrais do Rio de Janeiro, Fernanda Magalhães, A República no Brasil, Ideários e Realizações, PROARQ/FAU/UFRJ, 2003