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Student Showcase Archive

Amy Lee

MA work

MA work

  • EnergySeed campaign

    EnergySeed campaign

  • EnergySeed campaign2

    EnergySeed campaign2

Energy Seed

Despite the fact that renewable energy comes from nature and we see natural resource as a free service, our material economy system leaves us no choice, other than to buy and consume. Despite the good-will in solving the problems of climate change, it creates social inequality and as such, energy inequality. People with disposable incomes who can afford renewable energy are better protected from fuel prices, and can access cheaper energy compared to poorer households.

For clean energy to become a reality, we need society to work together, which means that renewable energy should be driven by local communities for their collective benefit.

For my project, I have developed a financial service proposition to inspire energy sharing within communities. Creating an ideal financial model for a smart grid-based support and creating engaging ways for households to take part in a new concept of localised energy sharing.

This financial service platform leads to an ideal form of community sharing, reducing both social and energy inequality in the community. It's also used by the community as a way to decentralise power, allowing communities to take ownership and capture value from the system.



  • amy_lee_profile
  • MA Degree


    School of Design


    MA Service Design, 2014

  • I maintain an active research-based practice as a graphic and environmental service designer; my latest work focused on developing new ways of thinking about shared community and how to make invisible relationships visible, so people are encouraged to be part of the society and respond to sharing ideas through well-supported communications.

  • Degrees

  • MRes Information Environments, London College of Communication, University of the Arts London, 2011; BA Graphic Media Design, Information Design, London College of Communication, University of the Arts London, 2006
  • Experience

  • Research internship, The Helen Hamlyn Centre for Design, 2013; Designer, Tag, 2008–12 ; Freelance designer, Pentagram, 2010 ; Design internship, Fitch, The Sunday Times, 2007
  • Exhibitions

  • Work-in-progress Show, Royal College of Art, 2014; Work-in-progress Show, Royal College of Art, 2013; Design: Research, London College of Communication, 2011; From Here to Here, Platform for Art Posters and Exhibition for Circle Line, 2005
  • Awards

  • First Prize, Transport for London - Visit London (Vehicle and Service design), 2013; Fiat, Two of a kind - Design Future Fiat Panda (Service Design), 2013