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Ambra Dentella

MA work


GoodWaste is an initiative located in Park Royal, London’s largest industrial site, which would collect the offcuts and waste materials from the area's diverse manufacturers — materials such as marble, steel and Corian — and use it to produce furniture and homeware for the 25,000 new homes that are currently being built in the neighbouring town. 

This represents a new model of manufacturing that is highly local and highly circular; dissolving the area’s waste problem while preventing an influx of low quality, mass-manufactured goods, which must be shipped across the world. The project highlights the potential of the so-called waste materials as a valuable local resource. While the initial test site for the project is Park Royal, the model could feasibly be replicated in any other city, with the materials adapting to the local manufacturing of that area.

The exemplar objects are all made from Park Royal waste and the designs celebrate this. Some are engraved with the name of the original manufacturer and source of material, while others maintain the raw edges from the original offcuts. In line with our design principles, each object is made from the leftovers of a previous object. 

The project was a collaboration with Ewan Alston and Rafael El Baz, where we had a shared research phase and system concept, but with individual object outputs.


  • MA Degree


    School of Design


    MA Design Products, 2019



  • Ambra believes strongly in the potential of design to empower people by improving their everyday lives; while creating a lasting social and environmental impact. In particular, her work is characterised by the desire to communicate certain matters in a simple and elegant way, to increase its ability to be understood. 

    Her personal practice centres around discovering hidden values in waste materials, while maximising the fulfilment of their potential. She considers her design, not only a trigger for realistic solutions, but also a vehicle to stimulate a debate around contemporary issues.

  • Degrees

  • BA Design, Libera Accademia di Belle Arti, Brescia, Italy, 2016
  • Experience

  • Intern, Bethan Laura Wood Studio, London, 2018; Design fellow, #OneLess Design Fellowship, London, 2018; Co-curator, Blend House x Milan Design Week, Milan, 2018; Product designer, Project for People, Milan, 2017; Product designer, Institute of Indian Mother and Child, Kolkata, India, 2016; Product designer, Fahrenheit, Barcelona, 2016; Creative director, Global Young Voices, Bergamo, Italy, 2015
  • Exhibitions

  • Blend House, Floristeria, Milan Design Week, Milan, 2018; The Future is…, Royal College of Art, London, 2018; #OneLess, London Design Festival, London, 2018; Ventura Future, BASE, Milan Design Week, Milan, 2019
  • Awards

  • Circular Design Case Award, Ellen MacArthur Foundation, 2017