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Alicia Tam

MA work

The world holds many secrets. Some are safely locked away, while others are hidden in plain view through camouflage, concealment or disguise. This project is an exploration of the social drivers and cultural motivations that surround ‘secrets in plain view’, as well as the methods that contribute to their secrecy. The resulting experiments focus on disrupting recognition and ‘visual noise’ as a method of hiding.


Info

  • MA Degree

    School

    School of Design

    Programme

    MA Innovation Design Engineering, 2011

  • The world holds many secrets. Some are safely locked away, while others are hidden in plain view through camouflage, concealment or disguise. This project is an exploration of the social drivers and cultural motivations that surround ‘secrets in plain view’, as well as the methods that contribute to their secrecy. The resulting experiments focus on disrupting recognition and ‘visual noise’ as a method of hiding.


  • Degrees

  • BA (Hons), Architecture, Yale University, New Haven, USA, 2002
  • Experience

  • Senior product manager, CafeMom.com, New York, USA, 2007-8; Product manager, IAC / Pronto.com, New York, USA, 2006-7; Senior manager (media operations), MeMedia WhenU.com, New York, USA, 2003-6; Research analyst,(consumer products), AC Nielsen BASES, Westport, CT, USA, 2002-3
  • Exhibitions

  • NACUE National Varsity Pitch Competition, British Library, London, 2011; Design for All: International Design Competition, Seoul Design Fair, Korea, 2010; Food Design 6, Eataly Torino, London Metropolitan University, Torino, Italy, London, 2010; Space Hotel, Royal College of Art, 2010
  • Awards

  • Winner, Software, Internet & Mobile Technologies, National Varsity Pitch Competition, 2011; Finalist, World Kitchen Kitchen Tools International Design Competition, 2011; Shortlisted, Seoul International Design Competition, 2010