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Alexandre Kitching

MA work

Bear Blocks

Bear Blocks provides an intuitive toolkit that allows the user to physically build computer programmes, using blocks. A section of code is assigned to each block using symbols. As they are arranged physically, digital interactions are triggered. The physicality of data, information and code opens the door to a new realm of possibilities: dialogue, collaboration and emotions.

Most of the younger generation of today suffer from a lack of programming knowledge. Bear Blocks is an invitation into the world of programming. The core of the project is to retrieve a sensory experience in the act of interacting with computers, one that goes further than typing on a keyboard, or clicking on a mouse. The objective, beyond learning to programme, is to create a new language, a new tool, a new way of interacting through the computer: one that is more physical, more emotional and more natural.


  • MA Degree


    School of Design


    MA Global Innovation Design, 2015

  • I am a designer and engineer from the UK and France. I have just completed my studies in Global Innovation Design at the Royal College of Art and Imperial College, which involved studying in Tokyo and New York.

    The work I have undertaken since joining the RCA has heavily revolved around integrating physical and digital spaces in a more fluid and meaningful way. My work focuses on exploring and creating new ways of combining these two worlds into one single entity: tangible programming (Bear Blocks), virtual reality eating (Tasteworks), in-situ digital selves (TOMO), emotions from digital movement (Hamon) and the creation of a seventh sense (Reiko).

  • Degrees

  • BA Mechanical Engineering, Imperial College London, 2013
  • Experience

  • Math teacher, Akanksha Foundation, Mumbai, 2012; Internship, Schlumberger, Paris, 2012
  • Exhibitions

  • Utopia of Culture Makers, Fabbrica Del Vapore, Milan, 2015; Tokyo Design Week, Roppongi Hills, Tokyo, 2014; LotusPrize, Hunan Exhibition Hall, Shangsha, 2014; Rio Tinto SIC, Imperial College London Entrance, London, 2014; The Institution of Engineering and Technology, Savoy Place, London, 2012
  • Awards

  • Huawei Competition Award, 2014; LotusPrize Award, 2014; 6th Augmented Human International Conference Award, 2015; DesignEngine CIDIC Future Star Award, 2015