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Alexander Taylor

MA work

[data, set]

[data, set] showcases a speculative home automation system in which the smells, lighting conditions, audio and visuals within the environment are controlled by an AI-powered system, which monitors visitors to the space in real time. The piece tracks the emotional responses of guests — as well as how long they stay inside the room — to gauge which combinations of media are most effective at capturing and maintaining their attention. As a result, the space is constantly optimising itself to present the most engaging version of itself to those inside. Deceptively alluring from the outside, visitors to the space are bombarded with a random, hollow assortment of media that has been grotesquely over-engineered to create an overstimulating, surface-driven experience.


  • MA Degree


    School of Communication


    MA Information Experience Design, 2019



  • Alexander Taylor is an artist from London whose work to date primarily explores the implications of emerging technology on the production and consumption of media. With a background in graphic design and programming, he mainly works through text, moving images, and reactive installations.

  • Degrees

  • BA Graphic and Media Design, London College of Communication, University of the Arts London, 2013