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Alessandra Furetta

MA work

MyCoach: Your Wellbeing in Your Hand

MyCoach is a micro-education service that improves health, nutrition and access to market information for people living in some of the poorest regions in the world. It’s developed in collaboration with Orange and USAID, who are already in partnership together.

MyCoach combines an inclusive mobile voice portal that is accessible to everyone, on any type of mobile phone. It provides access to valuable information and face to face training in the local community, empowering working women in emerging markets to better serve the wellbeing of themselves, their family and their livestock.


  • MA Degree


    School of Design


    MA Service Design, 2015

  • I am passionate about applying my skills in service design to impact positively on a large number of people in their daily activities, making their lives more enjoyable and beautiful.

  • Degrees

  • BA Industrial Design
  • Experience

  • Designer, Rado, Switzerland, 2004–12; Designer, Chopard & Cie, Switzerland, 2001–02