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Alessandra Fumagalli Romario

MA work

Imaginary language

Imaginary language is a tool to foster creativity. 

According to Irving Biderman’s theory of psychology, the human brain recognises objects by isolating them into basic geometrical forms named 'Geons'. People are able to assign functional meanings to abstract forms by projecting their own socio-cultural experiential knowledge onto them. This project’s intervention relies on this skill.

Imaginary language is composed of archetypical geometric forms, which can be combined to create undefined and open-ended objects. Children, actors, and those who wish to improve their imagination can use it to boost their expressive inner potential. For children, the work presents a new way to materialise their fantasy, an activity that stimulates them towards developing spatial and social skills. Actors, with these objects, can train their improvisation skills, giving substance to the narrative contexts they usually envision with their simple bodies.

In a hyper-functional society where too often there’s no space to see alternative realities, Imaginary language is a portal to envision new ones.


  • MA Degree


    School of Design


    MA Design Products, 2019



  • I strongly believe that design could be a tool to educate and change.

    My practice is based on research from different fields; from psychology to anthropology, from science to art. 

  • Degrees

  • BA, Design Product, Polytechnic University of Milan, 2017
  • Experience

  • MUBA Children’s Museum, Milan, 2017; Visual designer, Animanera Theatre Company, Milan, 2016–2017; Intern, Alessi s.p.a, Crusinallo, 2015
  • Exhibitions

  • Design Product from Royal College of Art, BASE, Milan, 2019; 'Blend House', Ventura Lambrate District, Milan, 2018; 'DesignXDesigners', Bovisa Politecnico, Milan, 2016; 'Inside the Baba’s Saga House', 28° edition of 'Le immagini della fantasia', Arengario, Monza, Italy, 2013