Alejandro Ramos Saavedra

MA work

COSMORAMA

The Meaning Making Machine (MMM) is a fully operational physical recommendation engine. It belongs to a series of experimental interfaces designed to create hyper-personalised objects through quantifying and analysing user interactions. Built to understand the user’s preferences and behaviour while making choices about the things they like, it addresses some of the technical and conceptual challenges of designing and engineering meaning.

By selecting objects and browsing through them, the machine collects data about the user, which is then processed using state of the art social filtering algorithms, and translated into one of the 1.6 billion objects its combination mechanism can create. Future applications for this approach include the creation of personalised and meaningful content, products and services.

Info

  • MA Degree

    School

    School of Design

    Programme

    MA Global Innovation Design, 2018

  • Engineering meaning or the process of finding, understanding and controlling the variables and conditions where individual meaning occurs is what my work as a Global Innovation Designer focuses on.

    Circa 20% of the population has no formal belief. However, the instinctive need for it has been scientifically proven. This discrepancy translates into a need for surrogates for higher meaning, and consumerism is one of them. My vision is that by addressing the non-believers need for belief, unnecessary consumption can be reduced and overall well being increased.

    Because the Arts and Religions have mastered the formats to materialise intangibles, and the Internet has found ways to quantify behaviour to an unprecedented level of detail, my work uses tools from all three as a means to reveal how exactly the meaning-making process works.

    Looking for a practical understanding of these concepts, I translate them into tangible interfaces and mechanisms where meaning's variables can be controlled, measured, tested and iterated. 

  • Degrees

  • Bachelor of Architecture, Universidad Iberoamericana, Mexico, 2006
  • Experience

  • Founder and Director, ARS, Mexico City, 2014 - 2016; Head of Digital Strategy and Innovation, Telmex, México City, 2010-2014; Co-founder, Salón, Mexico City, 2006 - 2014
  • Exhibitions

  • Dyson School of Design Engineering | Evolution showcase, Imperial College, London, 2018; Imperial College Work in Progress Show, Imperial College, London, 2018; Work In Progress Show, RCA, London, 2018; Work In Progress Show, School of Art Design and Media, Nanyang Technological University, Singapore, 2017; Work in Progress Show, RCA, London, 2017