Alejandro Ramos Saavedra

Engineering meaning or the process of finding, understanding and controlling the variables and conditions where individual meaning occurs is what my work as a Global Innovation Designer focuses on.

Circa 20% of the population has no formal belief. However, the instinctive need for it has been scientifically proven. This discrepancy translates into a need for surrogates for higher meaning, and consumerism is one of them. My vision is that by addressing the non-believers need for belief, unnecessary consumption can be reduced and overall well being increased.

Because the Arts and Religions have mastered the formats to materialise intangibles, and the Internet has found ways to quantify behaviour to an unprecedented level of detail, my work uses tools from all three as a means to reveal how exactly the meaning-making process works.

Looking for a practical understanding of these concepts, I translate them into tangible interfaces and mechanisms where meaning's variables can be controlled, measured, tested and iterated.