Ahaad Alamoudi
MA work
MA work
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Self-Portrait as a Pomegranate, Ahaad Alamoudi 2017
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Self-Portrait as a Pomegranate, Ahaad Alamoudi 2017
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Self-Portrait as a Pomegranate, Ahaad Alamoudi 2017
Self-Portrait as a Pomegranate
The work addresses topics of struggle of equality and non-representation of females within the kingdom of Saudi Arabia. It is an intimate look at how femininity and sexuality is dealt in the Kingdom.
Masculine hegemony is apparent not only socially but also politically. This hierarchy of power is constantly highlighted and questioned through western media, forming its own narratives. I am interested in confronting this western gaze with my own experience as a Saudi, through the construction of a staged reality.
Written by a Kuwaiti poet, Abdullah Hameed Alsaeed, the song recited within the work is an ode to a female lover that is upset. The song, “O Pomegranate”, gained its popularity within the Arab world in the early 60s. Actors, artist and musicians have been making different renditions of the song ever since its debut and its popularity has allowed it to sustain its presence within Arab popular culture.
A link to the original song: https://www.youtube.com/watch?v=iFS2claw0XI
Info
Info
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MA Degree
School
School of Humanities
Programme
MA Print, 2017
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Contact
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I use ethnographic methodologies to study the outlets of internet integration in Saudi Arabia. A new global thought is emerging on the internet and is impacting on a culture that is deep rooted in traditions and customs. This is creating a new wave of cybernetic culture.
By archiving mass media products generated within the kingdom I formulate a perception of the world around me. This allows me to engage with and question the changes that are occurring within my country through cultural and historical semiotics.
I gather and examine mass media products generated by the kingdom. These are personal videos that have been altered and stripped of their own form. Through their continued use as viral videos they become artefacts that define current Saudi culture.
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Degrees
- BA Graphic Design, Dar Al-Hekma University, 2014
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Exhibitions
- Tadafuq, Beydoun exhibition space, Jeddah 2017; Phantom Punch, Bates Museum of Art, Lewiston Maine 2016; GENERA#ION, Minnesota Street Project, San Francisco 2016; Parallel Kingdom, Station Museum of Contemporary Art, Houston 2016; Mabout Almater, Alhangar, Jeddah 2016