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Student Showcase Archive

Adrian Clarke

MA work

MA work

Jeep Paragon

Andy Warhol said the the great thing about American Capitalism was that the richest consumers buy the same brands as the poorest. The very best of American brands transcend class, wealth, politics and geography. With this in mind, is it possible for the iconic manufacturer Jeep to utilise vehicle sharing and self driving technology to provide a platform that could bring together this divided nation? 

Info

Info

  • MA Degree

    School

    School of Design

    Programme

    MA Vehicle Design, 2017

  • As an automotive designer the intersection of branding, consumer behaviour and cultural impact is what drives my creative decision making. I am fascinated by the car and it's context within society, and how we leverage emerging technologies such as autonomy and connected platforms in a way that is commercially viable but also emotionally nourishing and aesthetically pleasing.  

  • Degrees

  • BA Automotive Deisgn, Coventry University, 2015
  • Exhibitions

  • New Designers, Business Design Centre, London, 2015