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Student Showcase Archive

Adi Zaffran

MA work

MA work

Rubber on Concrete

The project explores how foley, the reproduction of sounds by physical means that are then added to film and video in post-production, can be used as a therapeutic tool to trigger the emotional imagery of a traumatic event by revisiting and stimulating an inner moment.

Within each session, using simple objects as props and the guidance and expertise of the Foley artist to articulate and narrate, the participants produce specific sounds that relate to their personal traumatic event, which then become the subject of a memory. The Foley session enables participants to control the stimuli and when the sound occurs, unlike in real life when people might suddenly hear it when they least expect it. This provides a platform of retelling a story and reprocessing it safely, a means of collecting a testimony and analysing it during the process of rebuilding a soundscape.



  • MA Degree


    School of Design


    MA Design Products, 2015



  • Degrees

  • BA Industrial Design, Bezalel Academy of Art and Design, 2010
  • Exhibitions

  • Sitting Low Seeing Far, Israel Museum, Jerusalem, 2010; Design For All, Seoul, 2010; Mediterranean Design, Design Hub DHUB, Barcelona, 2011; Thinking Hands, Milan, 2011; Designers of the Future, Holon Design Museum, 2011; Dream Objects, Sotheby’s Israel, Tel Aviv, 2011; Fervency Design, Hansen House, Jerusalem, 2012; Auction 144, Tiroche Auction House, Hertzliya, 2012; Bezalel on Tour, Corcoran Gallery, Washington DC, 2013; Out of the Box, Palácio Nacional da Ajuda, Lisbon, 2014
  • Awards

  • Helen Hamlyn - Innovate UK Innovation for Living award, 2015