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Adam Phillips

MA work

My final project looks at modern families and how vehicle interiors can respond to their needs. Current interiors promote an outdated family dynamic, with one occupant being handed all of the focus and responsibility. By mimicking the dynamic of the modern home, I believe I can create a space where healthy interaction and shared responsibility can take place. A successful family vehicle needs to be more than just a clever seating arrangement. It should grow and adapt with its occupants from one stage of their lives to the next.


Info

  • MA Degree

    School

    School of Design

    Programme

    MA Vehicle Design, 2011

  • My final project looks at modern families and how vehicle interiors can respond to their needs. Current interiors promote an outdated family dynamic, with one occupant being handed all of the focus and responsibility. By mimicking the dynamic of the modern home, I believe I can create a space where healthy interaction and shared responsibility can take place. A successful family vehicle needs to be more than just a clever seating arrangement. It should grow and adapt with its occupants from one stage of their lives to the next.


  • Degrees

  • Mdes, Transport Design, Coventry University, 2007
  • Experience

  • Industrial designer, Wow Wee Ltd, Hong Kong, 2007-9; Freelance product design, 2006-11
  • Awards

  • Shortlisted, Eco Design, Interior Motives Awards, 2010; Highly commended, Best Individual Project, Hyundai Contact Awards, 2010; Winner, Best Team Project, Ford Ultimate Urban Competition, 2009