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Student Showcase Archive

Adam Peacock

MA work

MA work

  • Post Industrial Brain perception of genetic strength

    Post Industrial Brain perception of genetic strength, Adam Peacock 2014
    C-type print
    Photographer: Adam Peacock

  • The game of social validation

    The Game of Social Validation

    The game of social validation, Adam Peacock

  • Genetics Gym

    Genetics Gym

    Genetics Gym, Adam Peacock 2014
    C-type print
    Photographer: Adam Peacock

The Validation Junky

‘Twerk’ was recently added to the Oxford English Dictionary, and the first Selfie-addicted man received clinical help. Observing the growing prominence of hedonism in popular culture, The Validation Junky project explores the drives and consequences resulting from the basic human need for love, validation and acceptance.
The Validation Junky is a cautionary tale of what the future might hold; where our lives and identities are continually guided by technology and where individualistic contentment becomes a focus within an increasingly competitive, over-populated social context.
The project looks at the Post Industrial Brain, and proposes a re-design of the human perception of genetic strength or attractiveness, an evolutionary pre-programmed perception that underpins many social dynamics. Whilst this perception has remained unchanged for the estimated 44,000 years that humans have been evolving, this future sees our perception matching the way we actually live in this post industrial democratised society. Athleticism and full body function might no longer be necessary, particularly where the infrastructure and production of resources to maintain them are scarce.
The project also imagines the Genetics Gym, drawing from the paradigm of an urban gym; a facility that creates socially positive results with use over time to build up self esteem or manage socially inflicted anxieties. Using epigenetic technology to turn ‘on’ or ‘off’ select DNA for favourable characteristics through bespoke protein delivery systems, the Genetics Gym highlights the relationship between socially inflicted perceptions of self-worth and capitalist motivations. The project continues the ethical debate on human design, and is an example of emerging technology surfacing in urban culture. 



  • Adam Peacock
  • MA Degree


    School of Design


    MA Design Interactions, 2014

  • Instead of following the rules without questioning them, projects propose alternative design solutions to test current convention.

  • Degrees

  • BSc Architecture, Bartlett School of Architecture, University College London, 2011; Foundation Art & Architecture, Central Saint Martins College of Art & Design, London, 2007
  • Experience

  • Interiors, Wallpaper*, London, 2007; Architectural assistant, AL_A, Amanda Levete Architects, London, 2011-12
  • Awards

  • Winner, Interaction Design, FIAT 500 2020 , 2013