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Santiago Ortega Haboud

MA work

How can we achieve new ways of seeing through design and technology?


In order to understand what our eyes capture, our brain fills in the gaps that lie in visual information. Therefore, I have pre-filled these gaps to create new and unexpected ways of seeing that adapt to our habits or that highlight what we don’t see.


This project has two open-source outputs that become tools for developing further applications. The first introduces digital details into our version of reality by using dynamic image filters; the second aims to make digital displays adaptable and more realistic through the use of eye-tracking technology.


Info

  • MA Degree

    School

    School of Design

    Programme

    MA Innovation Design Engineering, 2011

  • How can we achieve new ways of seeing through design and technology?


    In order to understand what our eyes capture, our brain fills in the gaps that lie in visual information. Therefore, I have pre-filled these gaps to create new and unexpected ways of seeing that adapt to our habits or that highlight what we don’t see.


    This project has two open-source outputs that become tools for developing further applications. The first introduces digital details into our version of reality by using dynamic image filters; the second aims to make digital displays adaptable and more realistic through the use of eye-tracking technology.


  • Degrees

  • MEng, Mechanical Engineering and Design, Institut National des Sciences Appliquées de Lyon, France, 2009
  • Experience

  • Design and engineering internship (fuselage design), Airbus, London, Hamburg, 2010; Engineering internship (packaging design), L'Oréal, Paris, France, 2008-9
  • Exhibitions

  • Nature Aided Design Lab, Royal College of Art, 2011; White Feast: BlackBerry for Body and Mind, Royal College of Art, 2010; F _ _ _ Chair, Royal College of Art, 2010
  • Awards

  • Third prize, Tivoli Audio + Designboom International Design Challenge, 2010; First prize, Tivoli/Conran Audio Prize, 2010; Winner, French Government Scholarship, 2004-9