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Mohammed Daud

MA work

This project is aimed at the social cause of helping and sustaining rural farmers in developing nations. I visited Pakistan in the midst of a security crisis in order to carry out user-centred research and identify the problem. As a result, I found that farmers depend heavily on hoes 


to weed and maintain their crops. This is a much-dreaded activity as it leads to severe back problems, and yet the tool remains ancient and unchanged. I have designed an innovative device, the Stephoe, which adapts the existing hoe but revolutionises its use. It is a simple, effective and disruptive innovation.


Info

  • MA Degree

    School

    School of Design

    Programme

    MA Innovation Design Engineering, 2011

  • This project is aimed at the social cause of helping and sustaining rural farmers in developing nations. I visited Pakistan in the midst of a security crisis in order to carry out user-centred research and identify the problem. As a result, I found that farmers depend heavily on hoes 


    to weed and maintain their crops. This is a much-dreaded activity as it leads to severe back problems, and yet the tool remains ancient and unchanged. I have designed an innovative device, the Stephoe, which adapts the existing hoe but revolutionises its use. It is a simple, effective and disruptive innovation.


  • Degrees

  • BSc, Mechanical Engineering, University of Toronto, Canada, 2009
  • Experience

  • Product design consultant, Amico Corporation, Toronto, Canada, 2009; Product design engineer (internship), Amico Corporation, Toronto, Canada, 2008; Principal entrepreneur and product designer, East West, Toronto, Canada, 2003-present; Marketing and business relations partner, Burhani Design LLC, Chicago, IL, USA, 2008-present
  • Exhibitions

  • Work-in-progress Show, Royal College of Art, 200 & 2011; GoGlobal, Tsinghua University, Beijing, China, 2010
  • Awards

  • Finalist, International Interaction Design Competition for New and Innovative Communication Interface, 2011