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Show RCA 2019

Ally Rosam

Show RCA work

Major project:


Redesigning the health review for patients with long-term conditions:

There are 15 million people in the UK with long-term conditions. They are the most frequent users of health care services, accounting for 50 per cent of all GP appointments, with 70 per cent of the total health and social care expenditure being spent on their treatment and care.

Self-management is particularly important among this patient group, as they spend less than one per cent of their time in contact with health care professionals. Health reviews are viewed as a proactive approach to care, complementing existing self-management strategies.

Apollo is a digital service, which allows people with long-term conditions to complete their health review in an easy and flexible way, helping them to play a more active role in their health.

Apollo has been initially designed to replace the annual asthma review among patients with well controlled symptoms. It is flexible and easy to use, personalised, provides a consistent experience, and promotes learning.

For healthcare professionals, it provides a broader and more accurate picture of how patients are managing their health condition, and also has financial and time benefits


  • I am a service designer with a real passion for healthcare. My previous experience as a physiotherapist has given me the drive to improve the experience for both patients and healthcare professionals. I am particularly interested in how technology can potentially complement human interactions, and how this has the potential to shape the future of healthcare delivery.

  • Previous degrees

  • BA History, Sheffield University, 2004; BSc Physiotherapy, University of East London, 2012
  • Experiences

  • Design strategist intern, Insight and Strategy Team, McLaren Applied Technology, London, 2018; Senior musculoskeletal physiotherapist, Crystal Palace Physiotherapy Group, London, 2017; Senior musculoskeletal physiotherapist, Kings College Hospital, London, 2014–2016
  • Collaborators

  • Jieun Lee
Royal College of Art