Please upgrade your browser

For the best experience, you should upgrade your browser. Visit our accessibility page to view a list of supported browsers along with links to download the latest version.

Show RCA 2019

Yuxuan Yang

Show RCA work

Major project:

Plato Eudiamonia

A future luxury design, based on ancient greek philosophy. The main purpose of this project is to explore what intellectual luxury would look like in the year 2040, the era of AI. It is a way to provoke – even to challenge – the value of luxury now.


  • I had the great opportunity to undertake a design commission for a Chinese autonomous driving car company. My proposal was selected and shown at CES 2017, winning the Red Dot Design Award 2017. 

    To further my education and explore new design philosophy, I took an MA in Automotive Design at Coventry University, and am now studying on the MA Intelligent Mobility Programme at the Royal College of Art. In 2017 I also won the SAIC Design Challenge Europe prize as a student. To develop a design, you need to know more about the world around you, as well as the cultures. The cultural difference to me is the best way to complete my own design philosophy. To find the new Chinese design philosophy is a challenge for me. 

    I'm also a team player, playing ice hockey for both Coventry University and Imperial College. And yes, art in all forms and sketching is always a huge part of my life!

  • Previous degrees

  • MA Automotive Design, Coventry University, 2016; BA Industrial Design, Beijing Institute of Graphic Communication, 2010
  • Experiences

  • Motor car exterior designer, BAIC, 2010–13; Internship, SAIC Motor Design Europe, 2017
  • Exhibitions

  • Proposal for UISEE Mobile City Cabin (MC2) shown at CES 2017
  • Awards

  • Winner, Red Dot Award, 2017; Winner, SAIC Design Europe Prize, 2017
  • Funding

  • Nominated for the Pokémon Scholarship, 2018
Royal College of Art