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Show RCA 2019

Simon Cundall

Show RCA work

Major project:


FitSim are haptic fitness wearables, positioned around the body to guide your exercise with vibration cues.

FitSim is an exploration in simple exercise feedback tools, employed without a fitness trainer's intervention, but provided under professional guidance. To empower and motivate the individual to exercise correctly, via repeatability of measurement delivered through haptic feedback.


  • From a background of manufacturing linked closely to sport, I have a passion for designing physical technologies that challenge the modern human-seated condition. 

    I consciously gravitate towards tackling projects using a ‘build-design’ mindset. I feel quickly iterating using materials better informs the link between virtual and physical outputs. I believe in ‘healthy human-centred design’, with a focus on sustainability, scalability, and an intuitive user experience. Complementing my practice, I love to explore by hiking and sailing; I relish in regularly keeping fit to maximise these pursuits.

  • Previous degrees

  • BSc Sports Technology (Hons), University of Brighton, 2004
  • Experiences

  • Design Manager (Electronic load monitoring), Diverse Yacht Services, Southampton 2013-2015. Composite Technician, Tropical Engineering Limited, Isle of Wight, 2005–2013
Royal College of Art