Select a SchoolSchool of Communication
Select a ProgrammeInformation Experience Design
Select a StudentSarah Kraus
Show RCA work
Bad & Better
This project, Bad & Better, is a professional proposal for the British Library for a full exhibition. This exhibition brings a revolutionary data-heavy book, Factfulness  to multi-sensory life. It will inform visitors of the inspiring global statistics and expose them to our widely believed inaccuracies.
I use scientific evidence of sensory memory building to translate accessible information, memorable experiences. Our sensory organs have extremely strong and quick links to our memory; therefore, engaging and interacting with multiple senses at an exhibition, like this one, will increase the chances of understanding the information in several different ways. This concept creates additional sensory links to our current memories, which allows us to retain new experiences. A conscious perception of a moment.
'What should these experiences be?' – George Bernard Shaw. I believe that experiences should balance and enhance the need to use and feed all of your sensory organs information. I have shown this by engaging all of the senses, except taste, in the British Library proposal.
Sight is only one of our senses. If we explore olfactory, tactile, auditory and gustatory, we can create a more memorable experience for visitors.
This project documents a proposal alongside one exhibit prototype. It accounts a target audience, balance and flow throughout the exhibit. I have collaborated with the British Library, a local poet and an architect, to bring this project proposal together.
1. Rosling, H. (2018) Factfulness: 10 Reasons you are wrong about the world - And why things are better than you think.
School of Communication
MA Information Experience Design
IED: Experimental Design
In my practice, I have explored the links between interaction and memory. I translate information into a sensorial, memorable experience by meaningfully engaging our senses.
I believe that experiences should balance and enhance the need to use and feed all of your sensory organs' information. I define an experience as a conscious perception of a moment.
- BA Visual Communications, University of Westminster, 2017
- Tasty and Smelly: A Different Way to Connect With Art, Tate Modern, 2017; David Parr Fable, David Parr House Museum, 2018; Apocalypse, BLOCK9, 2018