Ghida Skaff

The start-up brand ‘Hexr’ has created the world’s first personalised 3D-printed cycling helmet. This project will propose a shop fitting system that will enable ‘Hexr’ to promote and sell their product.

The future of retail is something that retailers are preparing theirselves for, while manufacturers are preparing direct-to-consumer channels.

Hexr was discovered by a student who started investigating structures and materials, because he believed that a head should not be protected by a flat packaging material such as foam. So, he designed a honeycomb structure by 3D-printing it.

They have a system where you book your appointment online to go and get your head scanned. After collecting the data required for the machines, one customised helmet is created that fits your head only!

Starting with the hexagonal shape of the brand, I designed a kit of parts that creates a shop fitting system for ‘Hexr’: a flexible system that can be used for exhibition, display and separation – no matter what the location.