Corie McGowan

Does every day feel like a struggle? Do you feel like you are not able to achieve your full potential? Are you worried about what is in your food, or even the air that you are currently breathing in? Are you concerned that you don’t have complete control over your medical care; Well look no further as Silicare™ has just the right thing for you.

Silicare™ (2019) is a fictional healthcare company and body of work exploring the underlying anxieties within the deception of health commodification and its hyper capitalised regimes. Consequently, cross-hatched with hypochondria and eco instability. The main component to the work is an 11min and 19sec video where vibrant, playful images are played against ambient soundscapes and poetic writings. The film features hand-casted silicon masks, taken from 3D scans of the wearers' faces. Commenting on the dark reality of hyper-capitalism presented within the framework of a cynical, and dryly comical narrative. Algorithmic advertising spirals into climate instability and health concerns. Consumer product detritus slips into the watery depths of hydrofeminsm and pseudo-science.

Silicare™ actively plays upon the notion of parody; a near future or perhaps alternative world where ultra-personalised, “multi-faceted” healthcare dominates. Routinely, we are fixated with getting ‘better’ and fixing our problems with often narrow-minded A.I driven ‘smart’ care, 3D printed pharmaceuticals and digital GP’s. While at the same time we are faced with climate emergency and feelings of being environmentally corrupted or alienated from our bodies via toxins, pollutants, and microplastics.

Your journey starts now! Activate now, rejuvenate now! Please consult your healthcare professional before trying Silicare™. When using Silicare™ please don’t drive or operate machinery. Sleepwalking may occur so be sure not to use near roads or sharp objects or vertical drops. Memory loss may occur. As well as abnormal behaviours such as being less aggressive, tired and less likely to care about political issues. Don’t worry with time these behaviours become normal and you will notice a change in everyone...