noga shimshon

Show RCA work

Major project:


In a hyper-connected world we are the proud owners of many Rfid tokens, from bank cards, passports and Oyster  cards to library cards and gym memberships. #THE _ BITS _ AND _ THE _ BOBS is the outcome of an exploration journey around Rfid (Radio Frequency Identification) ad NFC (Near Field Communication) it is a starter kit for the creation of a human scale connected systems. systems of physical and digital objects. 
The kit includes many Rfid stickers (the Bits), an Rfid reader (the Bob) and an app to connect the two.


  • As a designer, I am drawn to small wonders of existence, daily magic. I like grids and systems starting from the one particle or fragment. My practice begins at 2D growing to 3D evolving to 4D, becoming a story. I enjoy complicating things and then juggling them around until they make sense again. 

  • Previous degrees

  • BA Industrial Design (B.des), Bezalel Art and Design Academy Jerusalem, 2012
  • Experiences

  • Project Coordinator, Y7 - Ideation lab, Tel Aviv - Yafo, 2014; Designer, Magenta studio, Aminadav, 2013
  • Exhibitions

  • Violent Object, Vitrine Gallery, HIT, Holon, 2017; Award Winning Exhibition, Hanut, Theater & Gallery, Tel Aviv - Yafo, 2015; Control room, Bezalel 7 gallery, Jerusalem, 2014; Suspicious Object, Tower of David Museum, Jerusalem, 2013; Bezalel Academy exhibition in the design biennale, Poland, 2010
  • Funding

  • Clore - Bezalel Scholarship
Royal College of Art