Interior Design: The Future of Retail Design
Dates: 1–3 May
Duration: Three days
Location: RCA Kensington
Fee: Early bird course fee £900 before 18 February 2019 (regular price £1,000)
Please note: all course fees are for the course only and do not include accommodation, food or transport.
The fee includes basic materials for the course.
This three-day interior design short course examines the forces shaping the retail environment of the future and identifies opportunities for innovation.
Participants will explore far beyond the traditional browsing-and-transaction language of retail, to learn how to design intellectually compelling, emotionally profound and visually inspiring spatial experiences for fashion retail design.
Commercial interior design is fast moving and intrinsically linked to the leading edge of popular culture – fashion, music and the visual arts.
High-street interior design reflects and responds to cultural change and must evolve rapidly to meet current trends and desires. You will explore strategies for innovation through:
- showcasing radical display design tactics used by leading retail brands
- exploring how blending technologies with tactile finishes can increase immersive engagement
- exploring how innovations from across architecture and interior design disciplines can be incorporated into retail design
- considering immersive strategies from other architectural environments – from museums to smart-homes – and how these can be used to enhance and expand the possibilities of retail.
What will I learn?
The intensive course has been carefully designed to stimulate both conceptual and practical thinking, helping you gain practical knowledge, provoking discussion and inspiration, and developing industry skills within a supportive and creative learning environment.
In particular, you will learn:
- how to research and question current retail practice that might lead to testing, rethinking and reworking the retail experience in an intensive design project
- creative and conceptual thinking relating to popular culture
- to translate ideas into practical spatial designs
- how to plan and think about customer experience
- the principles of designing experientially compelling concessions,
considering point of sales
, display storage, window display and lighting
- how to engage your customers by using advanced retail design communication in spatial environments.
This intensive masterclass will blend lectures, workshops and seminars with one-to-one consultation sessions, design reviews with renowned retail designers and visits to some of London’s most exciting retail environments.
You will participate in:
- action-based practical tasks
- collaborative, iterative teamwork
- extended lectures
- site visits
- opportunities to network with visiting retail designers and peers on the programme.
Personal and organisational benefits
Benefits to you and your organisation include:
- insight into global best practice in retail design
- experience in critical, creative and insightful thinking
- return to your practice with a greater ability to innovate and connect to retail design trends.
Who should attend?
This course is highly suited to design creatives across the disciplines interested in producing innovative and immersive retail design experiences that are informed by future trends.
These may include:
- interior designers, architects and other spatial designers
- retail designers
- retail industry professionals
- window-display specialists
- merchandise designers
- exhibition designers
- commercial design practitioners
- fashion industry professionals and fashion retail enthusiasts
- XD /user-experience designers.
Leading industry speakers
Leading retail thinkers/designers joining the intensive include:
- Richard Greenleaf, Creative Director, HMKM
Richard started his career at BDP before joining David Davies Associates (DDA). From DDA he moved on to be Design Director at Red Jacket where he led the store concept design and roll-out of Virgin Megastores and also worked closely with De Bijenkorf, before moving to work in-house at Selfridges & Co. At HMKM Richard leads a number of design programmes with Furla, Fenwick, Breuninger and Pure Collection.
- Neil Mason, ECD, GPJ LONDON GPJ
GPJ is an experiential agency driven by the power of the moment at every touch point for consumer and brands. Neil works on experience of integrated campaigns and has worked on global projects for established world-renowned luxury including McLaren, Nike, LV and Apple.
- Zia Patel, Creative Strategist, OCHRE Brand
Zia operates at the intersection of design, business and technology. The common thread in her work is helping clients find new growth in competitive markets, using a variety of techniques. Her emphasis is on using creativity to unearth insights into people’s unmet needs, to develop and test propositions, to design experiences that embody the brand and work for people and to equip client teams to deliver.
Steve Jensen is a tutor in Interior Design at the Royal College of Art and an accomplished spatial designer from east London. He has a portfolio of retail spaces for brands as diverse as Vivienne Westwood, Oswald Boateng and Nike. He has worked and been published throughout the world, winning the Canon Blueprint Retail Interior of the Year and the ICA Toshiba Arts and Innovation Award.
Seetal Solanki is the Founder and Director of materials research design studio Ma-t-ter and a visiting tutor on the Interior Design Programme at the Royal College of Art. Ma-tt-er is a research design studio that explores the past, present and future of materials.
Dr Harriet Harriss is a Reader in Architecture at the Royal College of Art, and an award-winning designer, ideation facilitator and author. Harriet’s workshops and hackathons are strongly informed by design-thinking intelligence, data-driven future trends and real-world innovation experience.
Participants must be:
- Either an interior design, architecture, branding or other spatial practice graduate and/or have 2–3 years professional experience working in retail design or a related design field and/or be a graduate of a design/creative discipline
- have a good level of English language.
How to book
Register interest to download the full course description.
Disclaimer: The information given is accurate at the time of publication, however, the RCA reserves the right to amend the described courses as circumstances dictate.
"Very specific insights from professionals working in different disciplines in the world of retail. I am planning to reorganise part of my team and collaborators after this course."Jose Frojan Resua
"This course features evocative, avant-garde and even renegade perspectives on the future of retail interiors and intentionally probes and provokes."Dr. Harriet Harriss
Reader in Architectural Education & Interior Design at the Royal College of Art