Design Thinking & Innovation
In collaboration with the Design Museum London
At the RCA, we teach design thinking, training designers who go on to lead global brands worldwide as creative directors and CEOs. In contrast to standard, linear approaches that build on tested models, design thinking is creatively structured, analytic and responsive. It draws in diverse disciplines and multiple areas of expertise and exploration, starting with the core premise that everything is a design problem.
Through the application of this informed analysis within business-driven, public-facing and community-centred contexts, design thinking can produce innovation, which in turn enables brands to remain competitive in changing markets.
This one-day executive masterclass, delivered in collaboration with the Design Museum and led by Professor Jeremy Myerson, the RCA’s Helen Hamlyn Professor of Design, will cover five main areas: the emergent role of design within the landscape of innovation; combining convergent and divergent thinking; the real world versus the world of ideas; the power of visualisation; and creating environments for innovation.
Using case studies and innovation stories that draw from current exhibitions at the Design Museum, the masterclass will explore the curatorial context and provide a rich and stimulating mixture of new ideas and practical tools, negotiating the complex relationship between the concrete and the abstract, to enable an understanding of the purpose of design thinking in promoting innovation, and the benefits to an organisation.
As part of this masterclass, during Day 1 you will have the opportunity to visit the permanent and temporary exhibitions at the Design Museum, which include:
At the end of Day 2 delegates will be invited to join a student-led tour of the RCA design studios.
Dates: 10–11 May 2018
Duration: Two consecutive half-days
- Thursday 10 May, 1pm to 5pm
- Location: Design Museum
- At 5pm we welcome you to join us for a drink at the Design Museum
- Friday 11 May, 9am to 1.15pm
- Location: Royal College of Art
- At 1pm we welcome you to join a student led tour of the design studios.
Personal and organisational benefits
- Access to global best practice in design process and thinking.
- Experience new strategies to put innovation into practice.
- Return to your organisation with greater ability to work collaboratively.
- Experience critical, creative and insightful thinking.
- Practice ideation and visualisation skills to realise design innovations.
- Learn empathic understanding of users / customers.
- Interact and network with peers from different backgrounds and functions.
- Introduction to design thinking.
- Real-world applications of design thinking and its outcomes.
- Strategies for sharpening innovation thinking, evaluating and prioritising ideas.
- Strategies for exploring alternative positions and improving decision making.
How will I learn?
Learning takes place in groups of up to 20 participants, including:
- 2 extended lectures
- 2 x 3-hour workshops
Anyone interested in transforming their organisation through the application of design thinking for innovation, including:
- In-house R&D teams across all sectors
- Public-sector and third-sector business innovation teams
- Innovation directors
- Senior business managers
- Sales and marketing teams
- Policy makers
Professor Jeremy Myerson is the first-ever Helen Hamlyn Chair of Design at the Royal College of Art, with a remit to encourage 'design that improves quality of life'. An academic, author and activist in design for more than 35 years, he began his working life as a journalist and was founder-editor of Design Week in 1986. He co-founded the Helen Hamlyn Centre for Design at the RCA in 1999, and his research interests focus on the role of design in social, demographic and technological change. He was director of the Helen Hamlyn Centre for Design from 1999 to October 2015.
A graduate of the RCA, Jeremy Myerson is the author of many books, chapters, papers and articles on people-centred and inclusive design. He is also director of the WORKTECH Academy, a visiting fellow at the Oxford Institute for Population Ageing, and sits on the advisory boards of design institutes in Hong Kong, Switzerland and Korea.
In 2017, Jeremy Myerson co-curated the Design Museum’s inaugural exhibition in Kensington, NEW OLD: Designing for Our Future Selves, exploring the potential for design to enhance the experience of later life. Featuring work by RCA alumni, including Konstantin Grcic, Sam Hecht, Jane Ní Dhulchaointigh and Priestman Goode, the exhibition looked at how innovative design can help people lead fuller, healthier, more rewarding lives into old age – and asked whether designers are ready to meet the future challenges of an ageing society. For more information, visit: rca.ac.uk/new-old
The Design Museum is the world’s leading museum devoted to architecture and design, encompassing all elements of design, including fashion, product and graphic design. Since opening its doors in 1989, the museum has displayed everything from an AK-47 to high heels designed by Christian Louboutin. It has staged over 100 exhibitions, welcomed over 5 million visitors and showcased the work of some of the world’s most celebrated designers and architects including Paul Smith, Zaha Hadid, David Adjaye, Jonathan Ive, Miuccia Prada, Frank Gehry, Eileen Gray, Kenneth Grange, Jonathan Barnbrook and Dieter Rams. On 24 November 2016, The Design Museum relocated to Kensington, west London, where leading architectural designer John Pawson converted the interior of a 1960s Modernist building to create a new home for the museum.
Register your interest to download the full course description.
If you are a Design Museum Member, you can claim a discounted rate by booking via the members only link in the Design Museum e-newsletter.
"We want people to come away from our executive education courses with achievable insights and a critical path to making change in their organisations and to their own individual working lives."Professor Jeremy Myerson