Creative Leadership: Service and Social Innovation

Executive Workshop

Led by Rama Gheerawo, Director of the Helen Hamlyn Centre for Design, this executive workshop is relevant to anyone wanting to increase their innovation potential through a people-centred approach, including designers, educators, marketers and business people. Case studies will be used to demonstrate relevance and innovation value in three different areas – businessdriven, public-facing and community-centred. The course will balance individual learning with group exercises and use information resources (statistics, methods, short lectures) alongside inspiration (exercises, group work, first-hand experience).

Dates: Please register for upcoming dates

Duration: 1 day

Fee: £900

Personal and organisational benefits

  • Access to world-class experts in design process and thinking.
  • Return to your organisation with new tools, strategies and methods to foster innovation.
  • Return to your organisation with greater ability to work collaboratively.
  • Interact and network with peers from different backgrounds and functions.
  • Experience critical, creative and insightful thinking to benefit you personally and organisationally.
  • Practice ideation and visualisation. skills to realise design innovations
  • Learn prototyping skills.
  • Empathic understanding of users / customers.

What will I learn?

  • Knowledge of what service design is and how to use, represent, apply and talk about it as a strategy to clients and colleagues.
  • How a people-centred approach can benefit business practice.
  • What social innovation is, and how it is relevant to creative approaches today.
  • How your organisation can benefit both mainstream consumers and those who are at the margins of consideration due to age, ability, gender, economic, social circumstance, etc.
  • How to use tools to effect change within your organisation and your personal practice.
  • Advanced methods in using these strategies and processes in a business context.

Who should attend?

Anyone interested in the application of design thinking for innovation, including:

  • Chief design officers
  • Creative directors
  • In-house R&D teams
  • Business developers
  • Senior managers
  • Sales and marketing teams
  • Entrepreneurs

Register your interest to download the full course description.


+44 (0)20 7590 4545

Register your interest to download the full course description.