Please upgrade your browser

For the best experience, you should upgrade your browser. Visit our accessibility page to view a list of supported browsers along with links to download the latest version.

IP Strategy for Service-Led Ventures

One of the crucial challenges for service-led ventures is IP Strategy. This has several dimensions: how the venture is going to protect its service innovation from competitors imitating its proposition; what form that protection will take and, finally, how to balance between investment in IP and investment in service development and market engagement. This research, led by Matthias Hillner, examines this issue both for service-based as well as design-led ventures.