Head of Programme Welcome
Visual Communication at the RCA provides the opportunity to challenge, transform and situate one’s creative practice in relevance to global audiences. It expands the contribution of visual communication through an approach that values agency, experimentation and critical making.
The Programme envisions visual communication as a diverse and complex practice that values yet extends beyond traditional definitions. Visual Communication offers three pathways of study: Experimental Communication, Graphic Design and Illustration. Taking an innovative approach to pedagogy and creative practice, the pathways are structured to facilitate risk-taking and experimentation, anchored by deep subject knowledge. Pathways offer both an interdisciplinary perspective and a subject-specialist approach. Our tutors are well-known practitioners and researchers engaged in communication practice.
As noted by our students, critical discourse around what it means to be a ‘visual communicator’ today opens up possibilities about the process and contexts of communication, and in doing so shows that the designer and artist’s skill set is transferable beyond the sole confines of the visual to include sound, code, text, space, event and experience.
The Programme offers:
- a diverse, choice-based curriculum providing a bespoke educational journey tailored to individual strengths that grows distinctive voices in communication practice
- an interdisciplinary environment that builds on expanded notions of visual communication, while exploring existing and alternative practices
- unique opportunities for collaboration within and outside the College with other art and design disciplines; a cross-subject studio culture, peer-learning and wide access to College technical resources.
"The programme has a long-standing reputation for providing students with the foundation and thinking in order to initiate, reframe, expand and advance their individual practice."