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Programme Overview

Information Experience Design

The Information Experience Design MA programme provides its graduating students, through its three pathways, with transferable skills to work in collaborative, interdisciplinary ways with a range of emerging practices in digital and transmedia design. IED is rooted in research, with a cultural and independent creative outlook, supporting practice that is not restricted by industry expectations. This is not a programme for students whose primary practice is limited to predictable patterns of styling information delivery, nor is it designed to promote ambitions that are overtly commercially prescribed or autobiographical. 

IED is situated in the space between commercial Experience Design and Interaction Design on one side, and creative exhibitions and installations on another, yet importantly adopting a radically experimental and critical approach in order to question and push boundaries, aiming at a post-digital world in which technology is seamlessly (or seamfully) merged with real objects, spaces, systems and organisms. With the aim of transforming information into experiences through critical, experimental creative practice and research, our work indeed aims beyond the design of bounded experiences to effect social change, personal and political transformation.

Thus IED is positioned at the intersection of artistic practice and applied design practice, where the work is grounded in data and research, but the outcomes often focus on concept and context. The Moving Image Design, Sound Design, and Experimental Design pathways provide focused routes through the curriculum, led by specialist researchers and practitioners in each area, but with a common remit to create transformative experiences, not traditional designs or narratives.

Most important of all is intellectual and conceptual depth – this is not a programme just about creating artwork, nor is it merely about technology or interaction. Creating meaningful experiences requires an understanding of the social and cognitive aspects of how people perceive the world and make meaning, but also in how, and through which means, narratives are constructed and conveyed. Situating our work in the real world implies some knowledge of materiality, atmosphere, space and movement. IED thus places strong emphasis on making: designing and creating objects, spaces, systems and interventions, using digital and physical materials. These are based on, and evaluated by, research into form, content and contexts.

The programme is quickly becoming a global focal point for experimental research and practice, and the place where key ideas and future forms at the intersection of information and experience design are imagined.

Projects engage students in areas such as:

  • data visualisation and multimodal representation
  • new forms of moving image from projection mapping to virtual worlds
  • exhibition and media design for museums and galleries
  • exploring social interactions through sound objects
  • physical computing and computational thinking
  • rapid prototyping of ideas, things and experiences
  • technology-enhanced learning in the post-digital age
  • research methods from journalism, design research and the sciences
  • practice-based research in thinking through making
  • a theoretical grounding in cognitive science, social science and information theory.

"Specialization is for insects." Robert A Heinlein
Surveillance Program Initiator by IED grad Francesco Tacchini
Surveillance Program Initiator by IED grad Francesco Tacchini, 2015
Photographer: Dominic Tschudin