Digital Direction addresses media and storytelling in the digital era, assessing emerging issues associated with contemporary digital communication and the creative economy, and developing new creative leaders responsive to continually changing contexts, infrastructures and technologies to engender a new wave of creative leadership.
Students will develop a deep understanding of critical and experimental communication/media production, creation and design practices, and through applied innovation will address current and future contexts.
The Programme prepares students to evolve and lead new approaches to media and storytelling through predictive innovation, enabled by rapidly changing cultural and industrial practices and digital technologies.
Centring on the interrelated domains of broadcasting, film and experience/brand, the Programme addresses knowledge and skills gaps in four key areas of practice: production, direction, content development/making/writing, and communication/digital media design.
The Programme offers:
- subject contextualisation, looking at new imperatives and multiple media forms for storytelling in an age of alternative facts and fictions
- Grounding in traditional skill sets involving narration, script writing, production design, direction, casting, photography, filming, lighting and sound recording
- Training in coding and programming, interactive design, AI, cross-platform and cross-media integration (e.g. transmedia), visual design,, virtual/augmented reality and social media
- Real-world contextualisation and information through visiting and guest lecturers from key industries and practices
- Cross-School and College interdisciplinarity opportunities through joint projects and mixed environments alongside industry projects and visits to key practitioners
- Close links between MA, MPhil and PhD students, funded research and professional practitioners.
"The Programme prepares students to evolve and lead new approaches to media and storytelling through predictive innovation."