Joanne Guiraud is a London-based jewellery label which explores feelings and sensuality through new ways of wearing jewellery. Interested in the notion of pleasure and pain, Joanne explores the erogenous world, looking for the right balance between power and fragility. She brings attention to the sensation of jewellery on the skin, believing touch has the power to change the way we feel. Her pieces, tailored directly on the body following its curves and shapes, are handcrafted in the UK in high-quality Rhodium Plated Sterling Silver and 18ct Yellow Gold Vermeil.
Her first collection, Hidden Feelings, features bespoke and ready-to-wear pieces that celebrate the erogenous world and questions perception Her pieces exist between the seen and the unseen, the private and the public, the real and the imagined.