ReachOutRCA Sponsor Deutsche Bank Wins Innovation Award
ReachOutRCA sponsor Deutsche Bank recently won a prestigious award for three decades of collaboration and support for the Arts.
The Bank, which backed a varied and highly successful education programme involving current and past RCA students at the recent Frieze Art Fair, earned the inaugural Lloyds Arts and Business Innovation Prize for what the judges described as “the most innovative and groundbreaking business arts partnership of the last 30 years”.  _place_holder;
“The arts have been a central part of Deutsche Bank’s DNA since the 1970s. Since then our arts partnerships have become increasingly sophisticated and diverse,” said Jeremy Bailey, Managing Director and Deputy Chairman of the Deutsche Bank European Art Committee.
The award recognised Deutsche Bank’s work with the Globe Theatre and the Royal Academy as well as the RCA and Frieze Art Fair, with the latter providing an incredible opportunity for young people from all over London to get to grips with various aspects of contemporary art practise.
Frieze Art Fair’s 2008 education programme was run by ReachOutRCA, who work with schools, artists and designers at the Royal College of Art in London. Artist Lucy Pawlak and curator Louise O’Hare worked with students from South Camden Community School, Pimlico Academy, Haverstock School and Highbury Grove School curating and hanging an exhibition as part of Frieze Art Fair and developing portraits of their own art world characters. Eight teenagers from Acland Burghley and St Marylebone schools visited the fair as professional critics for the day exploring their own responses with journalist D. Strauss.
The weekend public programme, also organised by ReachOutRCA, consisted of free, drop-in sessions. Designed for children between the ages of five and twelve, they encouraged an imaginative and fun response to the fair. A+D+A+D (a group of animators and architects working collectively through drawing), working with young visitors, presented 3D drawing. Type Club (a collective of graphic designers) coordinated The Story Wall, an interpretive typographic workshop using Frieze Film 2008 as inspiration for new letterforms and words.
The How Do We Get To Here blog and series of films offered young people a different perspective on Frieze Art Fair and ‘The Art World’ whereby practising artists and curators spoke of their varied routes to working as creatives.
ReachOutRCA offers RCA students and graduates the opportunity to lead a varied and rewarding programme of workshops, projects and exhibitions with London secondary school pupils. Its core outreach programme is sponsored by the Man Group.
Interviews with artists, designers and curators and examples of ReachOutRCA workshops, along with blogs and participant diaries from the fair can be seen at: http://howdowegettohereblog.com and http://uk.youtube.com/user/reachoutrca.
For more information about ReachOutRCA: www.rca.ac.uk/reachoutrca.