RCA Innovation Workshop in Kyoto, Japan, explores design thinking for an aging society
The RCA has developed and delivered a two-day innovation workshop for Dentsu Inc. which explored how design thinking can be applied to innovation for an ageing society. Dentsu Inc. is a Japanese international advertising and public relations joint stock company headquartered in Tokyo and currently the fifth largest advertising agency network in the world in terms of worldwide revenue.
Alongside Professor Myerson, the workshop was led by RCA staff Bahbak Hashemi-Nezhad Tutor in Design Products, Professor Julia Cassim KYOTO Design Lab and Visiting Senior Research Fellow at the HHCD and Peter Christian, Head of Executive Education, as well as RCA graduate from MA Information Experience Design, Hangna Koh.Over 300 of Dentsu’s major clients attended the keynote lecture by Professor Myerson at Kyoto University of Art and Design, which was followed by a panel discussion with guest speakers Mr. Shu Yamaguchi, Mr. Osamu Ogasawara and Mr. Yoshiki Ishikawa. Professor Myerson’s presentation introduced the concept of inclusive design and the need for human centred innovation, and discussed the relationships between creativity, innovation and design.
This was followed by an innovation workshop, in which 60 participants worked in 10 teams on themed challenges: identity, home, connectivity, mobility, and working. The participants included: house design and construction company Sekisui House, toiletry and cosmetics company Mandom, JXTG Nippon Oil & Energy, start-up founders, Kyoto Municipal officers, Tokyo Cabinet Secretariat, traditional craftsmen, Buddhist monks and design-major university students. Drawing from experience and expertise across these diverse backgrounds, participants considered ways to apply design thinking to the particular challenges and opportunities offered by an ageing society within their industry.The workshop was organised and delivered by the RCA’s Executive Education team, which for several years has been running bespoke executive education courses for multinational companies, including Fujitsu, Ford and GlaxoSmithKline. Bespoke workshops - such as the one developed for Dentsu - are tailored to the particular context and needs of a business, industry, region or country. Companies value the RCA’s practical approach to problem solving, using techniques usually taught to design and engineering students.
Find out more about custom executive education at the RCA.
Upcoming Executive Education masterclasses at the RCA:
Design Thinking & Innovation Spring 2020 dates to be announced
Service Design Masterclass 25–26 November 2019
Creative Leadership 28–29 November 2019