RCA Animation Alumnus’s Work Centrepiece of Irish Campaign Promoting the Role of Design
Work by RCA Animation alumnus Johnny Kelly is the centre of an Irish campaign launched last week to raise awareness of the difference design can make.
MakeShapeChange, commissioned by design promotion organisation Pivot Dublin and Dublin County Council, is a project that aims to get young people thinking about how the world is made around them and where design fits in.
'Shape' is the short animation at the heart of the project. It presents design within wide contexts, prompts curiosity and identifies some of the practitioners working in these contexts.
The centrepiece of the campaign, the animation will be used as an educational tool in tandem with a website and as part of an educational outreach programme with schools.
Architect Ali Grehan, one of the founders of Pivot Dublin said: ‘[The animation] sets the tone for the programme. It will be used to explore design generally and can be used as an education tool. We will ask designers to volunteer to go into schools and speak to young people about design and the many ways it influences our world.’
‘Shape’ stems from animation work that Kelly did for Pivot Dublin as part of its bid to make Dublin World Design Capital in 2014. Although the bid was not successful – Cape Town was awarded the title – the animation endured and helped kickstart a wider, on-going programme to promote the role of design.
Grehan added: ‘Cape Town [as part of the World Design Capital 2014] will be running its own education programmes and Helsinki, WDC 2012, has also expressed interest. We're happy to share with other partners. We'll pilot our programme in Dublin this autumn and take it further next year.’
‘Shape’ was designed and directed by Animation alumnus Johnny Kelly, written by Scott Burnett and produced by Grehan.
See the animation here.