OPPO and RCA Students 'Humanise Technology' for RCA2020
For the second year, OPPO, the technology brand, has collaborated with RCA Design Products students. This year, 11 student projects were developed from the collaboration under the theme of “Humanising Technology” will be showcased at RCA2020.
OPPO’s international design hub, the London Design Centre, led the eight-month programme providing mentoring and design project feedback covering topics such as industry insights, technology trends, and consumer insights in product design. This collaboration is mutually beneficial. For the RCA, students were exposed to the corporate world of design and had the opportunity to learn from experts in the design field. Whilst for OPPO, it enabled them to work with some of the most promising future designers from across the world, to further aid OPPO’s position globally as a leader in technology design.
Alon Meron, Design Product Tutor, Royal College of Art: “The student’s work reveals a complex pattern of ideas. They work across a wide range of smart applications and what’s possibly more exciting is that they respond to a wide range of human qualities. We are very happy to be in a position to have the two-way conversation with industry.”
Jintong Zhu, Head of OPPO London Design Centre added: “OPPO is dedicated to introduce products that fuse art and design with innovative technology. In this project, OPPO London Design Centre worked closely with the Design Product students by sharing OPPO’s insight and resources to develop future possibilities of design. This is what inspired the brief, ‘Humanising Technology’. It is an opportunity to explore, question, and analyse technology to make it more ‘human’ – familiar, comfortable, and intimate – through developing people-centric designs and products.”
Professor Ashley Hall, Professor of Design Innovation at Royal College of Art said: “ The current situation we find ourselves in globally has pressed the fast-forward button on the future of design. People have had to think ahead to understand designing the future and how we can adapt to these new issues through humanising technology. The OPPO-RCA Design Products collaboration is founded on a mutual understanding of bringing together the brightest young minds with a world leading technology company. OPPO is an innovative company to work with and has really challenged and supported our students to broaden their understanding of future product design.”
To celebrate the culmination the student’s work, on Tuesday 21st July at 4pm BST Professor Ashley Hall, Professor of Design Innovation and Professor Paul Anderson, Dean of the School of Design from the Royal College of Art will join a panel discussion with OPPO London Design Centre, and Design Product Students. Panelists will explore the philosophy at the base of OPPO’s brief, “Humanising Technology”, and the importance of projects that foster the collaboration between the technology industry and the education sector for the future of design.
To view all the OPPO x RCA Design Projects work at RCA2020 please visit: https://2020.rca.ac.uk/collections/design-products-x-oppo