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RCA talks

Kashiwa Sato – Iconic Branding

27 March 2017 | 6pm

Kensington, Lecture Theatre 1

A College-wide lecture organised by IDE with Creative Director/Art Director, Kashiwa Sato. Introduced by Kinya Tagawa. 

Born in Tokyo in 1965, Sato graduated from the Department of Graphic Design, Faculty of Art and Design, of Tama Art University. He Spent 11 years at Hakuhodo and established his own creative studio, SAMURAI, in Japan in 2000.

Kashiwa is one of the world's leading creative directors, he delivers a fresh perspective of design to the world. From concept and communication strategy building to developing brand logos, Kashiwa’s ability as a brand architect to identify, elucidate, and visualize the essence of the subject is highly acclaimed in a number of fields.

Selected representative works and clients: The creative direction of global brand strategies of Uniqlo, the branding project of Seven-Eleven, the producer of CUPNOODLES Museum, the branding for the next century of Yanmar, the corporate branding and small car branding strategy of the 'N' series of Honda, the logo design and signage schemes of National Art Center Tokyo, the creative direction of *OECD/CELE award-winning Fuji Kindergarten, the renovation and establishment of the towel products and industry as 'Japan Brand' for Imabari Towel Japan, the project director of 'The Future of Housing Complex Project' of Urban Renaissance Agency, the creative direction and designing of identity of JAPAN International Content Festival, the guest artist of ARITA 400 project exhibiting at 'Meson de Objet' 2016 to introduce excellent Japanese culture globally.